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Everything you need to write about Arden.

Wordmark, icon, palette, official copy, and contact in one place. All assets are licensed for editorial use. For anything else, email hello@ardenmoney.com.

Facts

At a glance.

Consumer name
Arden
Legal name
Arden Money LLC (Wyoming, formed 2026)
What it is
Privacy-first personal-finance software: envelope budgeting, net worth tracking, investment holdings. CSV-first import with optional bank sync via Plaid.
Pricing
Privacy plan $5/mo or $50/yr (manual + CSV). Plus plan $12/mo or $120/yr (adds Plaid sync). Plus ships with a 30-day free trial — no credit card required. Privacy is upfront-pay with a 30-day money-back guarantee.
Founded
2026 — first launched as Verdant Finance, renamed to Arden 2026-04-21.
Team size
One person — Tyler. No investors, no growth team, no advertisers.
Headquarters
United States. Remote, self-funded, no office.
Press contact
hello@ardenmoney.com
Security disclosures
security@ardenmoney.com

Brand assets

Wordmark + icon.

Two assets carry the identity. The wordmark is “Arden” in Instrument Serif italic; the icon is a serif capital A on Moss. Use the wordmark for editorial citations; use the icon where a square mark is required.

  • Wordmark — light

    Ink on Vellum. Use on light backgrounds. Set in Instrument Serif italic; never substitute another typeface.

    SVGPNG

  • Wordmark — dark

    Bone on Loam. Use on dark backgrounds. Same italic letterforms, inverted contrast.

    SVGPNG

  • Icon

    Bone serif A on Moss. Use where a square pictorial mark is required: app icons, favicons, social profiles, partner dashboards.

    SVGPNG

Full brand guide: BRAND.md. Color palette as JSON: arden-colors.json. Always-fresh 1024×1024 icon PNG: https://app.ardenmoney.com/api/brand/app-icon-1024.

Palette

Editorial Indie.

Nine named colors. Moss (#4F7C4A) is the designated brand color for any third-party integration that asks for one (Plaid, Stripe, social platforms).

  • Vellum#FAF7F2
  • Ink#14171A
  • Loam#0E0F0C
  • Bone#F2EFE9
  • Moss#4F7C4A
  • Sapling#7BA876
  • Hearth#C97A4F
  • Hearth-deep#985838
  • Hearth-lifted#D8956F

Official copy

Boilerplate for citations.

One sentence

Arden is a privacy-first personal-finance app — envelope budgeting, net worth tracking, and investment holdings — with CSV-first import and optional bank sync via Plaid, built by one person and funded by paid subscriptions.

One paragraph

Arden is a privacy-first personal-finance application built by a single engineer, with no investors, no advertisers, and no data resale. It combines envelope budgeting (Ready to Assign, per-category goals), net worth tracking across every asset class, and investment-holdings tracking. CSV / XLSX / OFX import is the primary path; Plaid bank sync is an optional paid-tier feature. Privacy plan starts at $5/mo; Plus with Plaid sync is $12/mo and includes a 30-day free trial with no credit card required.

Tagline

Personal finance, no bank login required.

Need something not in the kit? Just ask.

Custom assets, founder quotes for context, product screenshots at specific resolutions, fact-checking on a draft — if you need it for the piece, email and I'll get back same-day.

hello@ardenmoney.com